The CEOs of the UK’s largest media brands will gather at the COP26 climate conference in Glasgow to issue a rallying cry to the global industry to do more and better climate story-telling on screen across all genres.
In an industry first, 12 broadcasters and streamers have signed up to The Climate Content Pledge, which has been convened by albert.
The signatories – who represent over 70% of time UK audiences spend watching TV and film – are committing to using their content* to help audiences understand what tackling climate change might mean for them, as well as inspire and inform sustainable choices.
The Climate Content Pledge signatories include: BBC, BBC Studios, Britbox International, Channel 4, Channel 5 / ViacomCBS, Discovery UK and Eire, ITV, RTE, S4C, Sky, STV, UKTV
*For the purposes of this pledge, “content” is all programming with the exception of news.
Please find the Climate Content Pledge here.
The panel assembled, will outline how The Climate Content Pledge will build on the cross-industry collaboration facilitated by albert and the work that broadcasters have already been doing individually. They will discuss what it will take for the industry to help audiences navigate climate change, and explain what the Pledge means for them professionally.